9S wins the Innovation Farm Machinery Award 2025

9S wins prestigious Innovation Farm Machinery Award

This year at the Innov-Agri trade fair in Ondes, France, the Massey Ferguson 9S series got the chance to stretch its legs and was awarded with the Innovation Farm Machinery Award. “We are honoured the MF 9S has been chosen by the esteemed jury for this special award”, says Jérôme Aubrion, Director Marketing Massey Ferguson, Europe & Middle East. “This confirms our commitment to developing pioneering products to help our customers enhance their productivity and achieve better outcomes, and this has been recognised by the distinguished jury with this Award.

“Developed for farmers by farmers, the MF 9S ensures outstanding performance, reliability and an enhanced user experience, along with innovative technology specifically tailored to meet the many different needs of farmers worldwide,” adds Mr Aubrion.

Connected with the future

Six models in the MF 9S Series offer power outputs from 285hp to 425hp and feature Massey Ferguson’s distinctive Protect-U engine and cab installation, which delivers unrivalled visibility and comfort. Key to its success is the distinctive design’s unique 18cm gap that isolates the encapsulated engine from the cab.

All MF 9S tractors are equipped with Massey Ferguson’s renowned Dyna-VT continuously variable transmission, which offers new power management to deliver additional torque and horsepower.

Equipped to a superb specification, the MF 9S Series combines ultimate comfort and productivity with optimum connectivity from MF Guide and MF Connect, fitted as standard.

The MF 9S also introduces additional efficiency enhancing options, including

MF AutoTurn, AutoHeadland, a Central Tyre Inflation System (CTIS). The MF By You customisation centre further extends the wide range of factory-fitted equipment for the MF 9S Series. This special service enables tractor owners to increase productivity and comfort, boost performance and enhance operations.

Find out more about Massey Ferguson machinery available from C&O: